The color palettes for the top 5 U.S. websites are saturated with blue, more blue and another shade of blue. Why is blue one of the most common colors in web design? It elicits trust, conveys solidity, is everywhere, and is both men and women’s favorite colors.
As we do web design in Minneapolis, we strive to stay on top of the latest web design color trends, and create valuable resources for web designers and marketing professionals, but most importantly we strive to have a long-term view of color and a deeper understanding of color psychology.
Google is the top U.S. site and uses four key bright modern hues of blue, red, green and yellow with a ton of white space
As you can see in the ‘Top Web Design Color Palette’s of The Top 5 U.S. Websites‘ Infographic above, these powerhouses don’t shy away from bright colors. While an extraordinary number of top websites in the world opt for the use of blue, green is a close follower and is the second top preferred color for men and women alike.
Top web design color palettes for amazing web design
Let’s not just look at the most popular sites, but the color palettes for the top website designs according to authorities like Awwwards.com, who’s top websites are profiled in this large web design color visualization below.
The best web design color palettes
As we plan for emerging color trends of 2016, we suggest not getting wrapped up in the fleeting flash in the pan color schemes but instead plan your website for the future, and how the colors will stand the test of time. The best web design color palette for a company is going to be a simple one, with a lot of white space and a contrasting, vibrant colors to cue a visitor in taking the most obvious next step.
An example of building a color scheme to last, but still paying attention to the trends is our recently launched design for a fashion brand where in a nod to pale pink, a powerhouse of a color for 2016, we included it, but made it close to skin tone. In this way, the client will be able to update photography, and despite next year’s color line it will always relate to the pale pink used in the site.
I would love to hear your thoughts on these top website color schemes, and how color affects you when you visit a website, or if you’re involved in web design and what your strategy is to wield color effectively in creating websites.