When it comes to web design, each business has its own unique needs and goals. However, construction companies do have some specific web design requirements that should be taken into account. Similar to well-built construction projects, there’s something to be said for having a strong foundation, quality materials, and strong visuals. Let’s dig into that in this article.
A contractor’s website will need to:
- Showcase past construction projects
- Present contact information in an easily accessible way
- Possibly even include an online quoting tool
In addition, because the construction industry is very visual, your website design must be visually appealing and easy to navigate. Potential customers should be able to quickly find the information they are looking for. You’ll want to avoid massive pages of text and images or lead your customer to nowhere with a rabbit trail of endless links.
The purpose and point of your website should be to quickly answer a few key points about you:
- Does this company understand my problem?
- Do they have the experience and qualifications to help me?
- Are they easy to contact and get more information?
Construction Company Web Design
There are many off-the-shelf web design solutions available that can help the new construction company establish a presence online. You can do a search for “WordPress for construction companies” and find lists of themes being recommended. Naturally, most of those articles receive compensation for their recommendations, and rarely have the reviewers used their recommendations!
You could consider several well-known “builders” like Elementor that make it seem like building a website is “point-and-click easy.” You will probably see ads for cloud-based apps like Wix, Weebly, or GoDaddy’s Website Builder. However, many of these tools can have drawbacks. Some of their pitfalls include being locked into a proprietary system, having simplistic designs that look outdated, taking forever to load the page, etc. When thinking about your website design, there is the design itself, but there is also the “tech” foundation that the design rests on.
Web Design for Construction Company
Apart from the design and tech foundation, have you considered the messaging? Maybe you’re a wordsmith so this will come easy. But most business owners in construction are outstanding builders who could use some expert guidance with the words on the page.
Consider your two most important visitors to your website:
- your potential customer who is looking to solve their problem,
- and the search engine bot that is trying to figure out what your website is about.
SEO for Construction Companies
How well the search bot understands your site is key in determining where Google and Bing place you in the search engines. For example, if you’re a roofer who specializes in flat foam roofing, you probably don’t want to show up in the results for “home roofers.” These are the types of things that an SEO professional can help with. SEO professionals make sure that the words on the page match the intent of your business.
Here’s a tip: consider the top companies in your market in terms of who is being rewarded with top Google rankings. A quick survey of the top 10-20 websites will show you that most construction companies are lead-focused. They identify problems that their customers are likely searching for and make it easy to phone the business or complete an easy lead-gen contact form to receive a call-back.
The Best Web Design for Your Construction Company
When you consider the full picture, you soon realize that if you want your website to work on behalf of growing your business, you need to bring in an expert. You need a designer and a marketer — someone who understands how to think like a search engine while speaking directly to your ideal customer.
The best solution is to have a custom website designed and built specifically for your business. A professional agency has designers, SEO professionals, and writers. Together, they use their expertise to create a custom solution that meets all of your specific needs and requirements.
Looking for an agency partner that specializes in construction company websites? Connect with our people for a consultation.