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When Should a Business Hire a Digital Marketing Agency?

By Snap Agency April 17, 2019

Congratulations! If you’re reading this, it most likely means your business is thriving, and you’re looking for some help to manage your brand. Although this stage of advancement is an exciting validation of your products or services, the continued pressure to evolve and grow in order to meet the increased demands for your work can be daunting. Sometimes, even the best intentions or strongest digital marketing strategy isn’t enough to guarantee a higher digital ROI. That’s where we come in.

At Snap, we specialize in helping businesses bring their digital game to the next level. Whether you’re looking for a more thorough branding strategy, better tracking and attribution, an updated website, or stronger social media management, hiring a digital marketing agency is one of the smartest decisions you can make for your expanding brand.

Will an Agency Strengthen My Brand?

As you consider taking the courageous step of hiring a digital marketing agency, think through these questions to help determine if your brand could currently benefit from this professional relationship.

What Are Your Business Goals?

In the current age of ecommerce and evolving technology, your long-term business goals should be the driving factor behind the decision of whether or not to work with an agency. For example, if you want your site to eventually rank on the first page of relevant Google search results, partnering with an agency that specializes in web design and SEO can work to get you there. If you haven’t yet taken the time to sit down as a team and establish both short and long-term business goals for your company, start there.

Is Your Team Currently Set Up to Succeed?

While most people in the business world agree that having an online or social presence greatly benefits sales numbers and digital ROI, many companies are at a loss when it comes to digital efforts that require knowledge beyond setting up a website or a basic social profile. If you employ an online genius who has already mastered the art of digital marketing, then your marketing efforts may already be maximized internally. But if you don’t have the ideal team or staff member that can get the most out of your budget, hiring a digital marketing can cover those bases and keep your internal team members focusing on what they do best.

What Are Your Strengths?

The existing strengths (and weaknesses) of your brand should play a large role in whether or not you hire a digital marketing agency. If your brand has a defined direction, solid digital strategy, and the necessary team to execute campaigns well, you may have everything you need. However, if your strengths lie elsewhere (like in creating killer content or appealing to a niche target audience) partnering with an agency allows you to keep focusing on your strong points while letting someone else improve your weaker points. Win, win.

How Big Is Your Budget?

Let’s be real: just about everything costs money. If you operate a small company, no matter how valuable hiring a digital marketing agency may be to your brand, sometimes there just isn’t room in the budget. If retaining an agency is outside your reach, there are many resources out there that can help you improve your digital game. In addition, every agency operates differently, and you may be able to work with one on specific projects. No matter how big your budget is, if hiring an agency is a must, do your research and reach out! You may be surprised by the flexibility presented, and how attainable digital success may be.

Next Steps

Once you’ve answered the big questions above and determined that working with an agency is the best next move for your brand, make sure you know your value and secure the agency that is the best fit for your company. It can be all too easy to look to your competition or the guys down the street for inspiration, but stick to your gut and find an agency that will work with and for you. High hopes, hard work, and experience got you where you are—so don’t let someone else make this exciting choice for you.

Keep an eye out for some red flags as you consider agencies. No one handles every aspect of marketing well—agencies that are open about their strengths are more confident operating within their areas of expertise and are better positioned to help you with specific tasks like SEO. And if you see a contract at your first meeting with an agency, pump your breaks. Take the time to ask questions and thoroughly understand what you’re getting into before signing on the dotted line.

Lastly, remember that you probably won’t get the best results from an agency promising the cheapest services in town. If you want quality work, you need to be prepared to pay for it.  Invest in your brand and seek out reputable, quality agencies that can whip your digital marketing efforts into shape. It’ll be well worth it!

Work with Snap

If digital marketing services were superpowers, we’d be Superman—and our only weakness would be power outages. The expert team at Snap has the tools to take your business to the next level of success. If this blog serves as a wake-up call that you need some help when it comes to your digital marketing strategy, contact us today. We can’t wait to help you achieve more.