We’ve all been there, scrolling through a competitor’s blog with amazing visuals and layouts, a coordinating color scheme, killer content, and just the perfect kind of relatable humor, thinking your own work could never look so polished. Luckily, there is hope for every brand. As Snap’s web design experts put it, anyone can build a truly beautiful blog, so we’ve put together some tips and best practices that will start you off on the right foot. With the right knowledge and development tools, you can make even the most basic of blogs worthy of envy.
Is a Blog Really That Important to My Brand?
In a word, yes! Blog posts help to better position your brand by making your website more credible to search engines and utilizing keywords to help it rank higher in searches. This ranking can also bring more exposure to your brand by driving more clicks and traffic to your landing pages. The more you post and the higher you rank, the more readers will be exposed to both your content and your brand as a result. The bottom line: if you care about increasing your website traffic (and you should), a solid blog is a necessity.
Components of A Beautiful Blog
As technology continues to evolve, so do trends in web design and blogs. In the past, we saw websites filled with gradients, shadows, and flat pages that required users to do some intense navigating to get where they wanted to go. Today, adaptable, dynamic, and interactive features should be highlighted on the landing page for every blog.
The average visitor to your site has a shorter attention span than a goldfish, so the design elements you choose will make or break your engagement. Keeping up with trends is a great way to get (and retain) the attention of visitors who might otherwise click out of a less-than-engaging page. Elements like an up-to-date author bio, comments, or linked social media accounts posting real-time updated on your blog’s homepage will keep readers engaged and wanting more.
Coordinating Typeface and Color Scheme
The typeface (or font) you choose for your blog matters more than you may think. When choosing a typeface, consider what blends seamlessly with your existing brand image. Your typeface should also come across as professional and “trustworthy” because credible posts typically aren’t written in exaggerated or hard-to-read fonts!
While your blog’s typeface speaks volumes about your brand, so does your chosen color scheme. When shopping, 93 percent of consumers consider color as the highest factor in a potential purchase. Using color theory, consider which color scheme fits well with the goals of a particular post or landing page. Alternatively, think about how you want a visitor to feel when reading your content, and choose colors that encourage that desired mood.
We’ve all heard that a picture is worth 1,000 words. What that really means (to us, anyway) is that no stellar blog post is complete without accompanying visuals to add support. In fact, 32 percent of marketers say visual images are the most important form of content for their business. If you want your content to pack an extra punch, take the time to break up paragraphs or thoughts with eye-catching photos, graphs, charts, or videos.
Keep in mind, inserted media is not the only way to break up your content and keep readers engaged. Visual elements like bulleted lists, numerals, and white space provide great alternatives to long paragraphs by allowing you to continue communicating useful information in a more easily digestible format.
We’ve left this component for last because it’s arguably the most important! No matter how trendy your blog design is, or how long you’ve spent picking the perfect typeface and color scheme, and even if you have the strongest visuals on the block—all your work will be for nothing if your content falls flat. It’s crucial to take proactive steps to generate a greater return from each blog post. Not only do you need to post killer content, but it must be relevant to your intended audience and posted consistently and appropriately. Floating a blog post out to your followers once in a blue moon isn’t doing your brand any favors in the areas of gaining a following or increasing clicks and traffic. Don’t forget to post excerpts of new pieces on social media or highlight relevant work to gain exposure and drive new client growth, and make sure you’re writing content both for people and for SEO purposes.
Build a Better Blog With Snap
If you’re looking for help turning your blog into a masterpiece, you’ve come to the right place. At Snap, our team of web designers, developers, strategy experts, and content writers is ready and waiting with cutting-edge SEO tactics, bold designs, and everything else you need to create a beautiful, functional blog. Contact us today to learn more!