Sweet Beginnings


Snap Agency formed in 2010 with aspirations to become a powerhouse in the world of digital marketing. And as the needs and goals of our clients expanded and evolved, we did too. Today, Snap is one of the fastest-growing digital marketing agencies in the Twin Cities, creating peerless digital experiences that engage and deliver results.

Snap Agency emerged from Probus Online, a nationally recognized e-commerce company, in 2010. Starting with a small, tight-knit squad of marketing professionals, Snap grew from an ambitious underdog into one of the most accomplished digital marketing agencies in Minnesota.

With a dedicated team of creatives, strategists, developers and leaders, Snap Agency offers all the support its clients need to differentiate themselves and thrive in the digital space. We’ve served more than 1400 organizations through a host of digital marketing services, continuously growing and improving with each client we serve. No one can say where Snap’s story will lead, but we’re building momentum towards incredible things—and we’d love to take you along for the ride.

Snap Agency’s Mission

Snap is boldly dedicated to being the best digital agency in the Twin Cities—delivering the best return on investment for our clients. How do we live our mission? Well, we’re daring. We’re not afraid to look reality in the face, speak the truth, or venture out of our comfort zone. We see challenges as opportunities for growth. We’re dedicated. Whatever it takes to grow your business online, we’ll find a way to make it happen…

Our Values

We embrace new ideas and innovation. Online marketing is always changing. We believe that if you’re going to survive in the online market, you have to be flexible enough to adapt yourself and your business to constant change. Leaving room for creativity opens up a world of possibilities, and so does collaboration.

We’re passionate. We love what we do. We believe that we can go further by going together. We believe that digital marketing is the most efficient way to generate new business.

We do the right thing, Courageously. All that we do is centered around helping our clients meet their goals. Truth can hurt, but that should never be a reason to not do something. Stating truth is the norm. Boldness—not bravado—is the mark of true courage.

We practice servant leadership. For ourselves For our team members For our clients.

We balance work with life. People come first. Our clients and our co-workers are more important than the work that we do. Life exists outside of our office walls. The more fully we embrace life, the more we can give of ourselves when we’re at work. Supporting growth personally is as important as fostering our growth professionally.


Our Awards

Snap Agency has been recognized with several national and international awards for innovations in design, branding, SEO, social media and more. Explore below to learn more about our growing list of digital marketing decorations!




President | Minnesota

Spenser Baldwin

Spenser Baldwin

President | Minnesota

A candle loses nothing by lighting another candle.

  • As the President of Snap, I spend a good portion of each day standing in front of a whiteboard—asking a million questions to my team—and carefully crafting new strategies that position our agency and clients for success. When pressed, I usually blame my love of data on my days spent as a web developer. When I'm not in a conference room or chatting with my team, you can usually find me painting, installing new cabinets, or consulting with my wife, Ashley, about new office renovations.

  • My job includes forecasting Snap's future in regards to our company culture and the services we provide. But my responsibilities don't end with planning agency initiatives; I take pride in helping my teammates bring these new ideas and processes to life. My greatest responsibility is fostering interpersonal and professional growth for our team.

  • I have what some would call an infatuation with spreadsheets. My spreadsheets have spreadsheets. This affinity really pays off when I'm planning barbecues and other company events. But I have to say—my absolute favorite outings are those spent with my amazing wife and kids.

CEO & Accelerator | Minnesota

George Lee

George Lee

CEO & Accelerator | Minnesota

Life spent cruising at anything less than full throttle isn't being fulfilled.

  • Walking into my office, you'll quickly notice two things: my passion for motorcycles—and my deep admiration for Jack Reacher.

  • After 17 years of building, managing, and optimizing multi-channel online brands, I've come to know this industry inside and out. Having built my first e-commerce store in 2000, I have since launched 15 online stores across three different channels. My past experiences also include serving as the senior executive at Datacard Group and MasterCard International, as well as founding and serving as the executive director of TechDump, a non-profit social enterprise that employed the economically disadvantaged.

  • My drink of choice is El Tesoro Paradiso tequila, which I enjoy casually sipping. Tequila is meant to be sipped—not shot. My other passions in life include motorcycles and my family. Not in that order.

Creative Director | Minnesota

Chelsey Maas

Chelsey Maas

Creative Director | Minnesota

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

  • I've always had a creative personality and an eye for design. From my at-home photography business to working as Snap's Director of Design, I love finding the beauty in everything around me. I think my photographer's eye has played a huge role in my success in the field of design.

  • As Snap's Director of Design, I develop, implement, and manage innovative designs and brand strategies for Snap’s clients. By leveraging my expertise in digital design, branding, and UX best practices, I lead my team in developing smart, compelling content, site structures, and functionality initiatives that drive user engagement and foster outstanding business results.

  • When I'm not designing at Snap, I can be found hanging out with my two beautiful twins, incredible husband, and Corgi, Penny. When the weather is nice, we like to take Penny racing against all of her Corgi friends. She loves it, and we love laughing as she and her fellow vertically-challenged companions speed down the track.

President of Snap500 | Minnesota

Marc Grossfield

Marc Grossfield

President of Snap500 | Minnesota

"The mind will fool you, our methodology won’t."

  • Snap500 works with large companies providing clarity to the roles of traditional vs. digital marketing. CPG and multinational corporations choose to work with us because we understand how digital marketing fits into the marketing mix of traditional advertising, sales promotion and PR. We know how to integrate our services with other agencies, working in the best interests of our clients.

  • As President of Snap500, my role focuses on client satisfaction, making sure we deliver clear, ROI-driven marketing initiatives. We use a strict methodology to ensure our proposals are strategically sound and designed to achieve specific goals.

  • When I’m not working, you’ll find me snowboarding with my family, sipping AVIV 613 Vodka* or learning about life and ethics with my spiritual teachers.

    *The most highly crafted, award winning super premium vodka on the planet, and not just because I am its Founder.

Director of Production | Florida

Meaghan Boutwell

Meaghan Boutwell

Director of Production | Florida

"Make good choices." - My mom

  • My need to keep things organized trickles down through all aspects of my life - from the left aligned sticky notes that are on my desk to the obsessively tidy folders for my iPhone apps.

  • As a Project Manager, I'm a facilitator between our internal and external teams to make sure that our client's projects are done on budget and efficiently.

  • You can usually find me sipping a margarita, reading a book, or binge-watching some sort of crime show. If you thought the Ted Bundy Tapes on Netflix was scary, then you're a crime show amateur. I also have a special talent for cookin' up some homemade pasta sauces.

Director of Strategy | Minnesota

Abby Herman

Abby Herman

Director of Strategy | Minnesota

"Motivation comes from working on things we care about."
- Sheryl Sandberg

  • As Snap's Director of Strategy, I seek paths that position our clients—and our agency—for success. ROI is my North Star, and tacos are my muse.

  • My job is all about high-level management and nurturing relationships. I lead our team of Strategists in leveraging SEO, digital advertising, attribution tracking, and more to drive measurable results for clients. Together, my team and I create holistic digital strategies that optimize your online presence.

  • When I'm not talking digital trends or Patronus animals with my co-workers, you can usually find me relaxing at home with my husband and our dog, Hank, while enjoying a glass of white wine.

Partner | Florida

Jay Berkowitz

Jay Berkowitz

Partner | Florida

Golden Rule #1 There are no rules

  • I am an author, keynote speaker, and a passionate digital marketer.

  • I play an active role in contributing to client strategy and business development. I love to be on the cutting-edge, constantly seeking the newest tools to improve performance. With 15+ years as an agency owner and past roles as a Marketing Director for Sprint, Coca-Cola, McDonald's and eDiets.com, I bring a tremendous background of strategic marketing to our clients.

  • I enjoy time with my family, tennis, and hockey.