Our Team


A bold designer with a weak spot for white space, a sanguine strategist with an affinity for dark beer, a talented developer who unabashedly adores sci-fi flicks—these are just a few of the incredible people you'll meet at Snap. Our team is affable, driven and packed to the brim with personality. And despite our unique backgrounds and skills, we're all connected by a passion for creating outstanding digital experiences. Oh, and dogs. We're pretty big on dogs.

President | Minnesota

Spenser Baldwin

Spenser Baldwin

President | Minnesota

A candle loses nothing by lighting another candle.

  • As the President of Snap, I spend a good portion of each day standing in front of a whiteboard—asking a million questions to my team—and carefully crafting new strategies that position our agency and clients for success. When pressed, I usually blame my love of data on my days spent as a web developer. When I'm not in a conference room or chatting with my team, you can usually find me painting, installing new cabinets, or consulting with my wife, Ashley, about new office renovations.

  • My job includes forecasting Snap's future in regards to our company culture and the services we provide. But my responsibilities don't end with planning agency initiatives; I take pride in helping my teammates bring these new ideas and processes to life. My greatest responsibility is fostering interpersonal and professional growth for our team.

  • I have what some would call an infatuation with spreadsheets. My spreadsheets have spreadsheets. This affinity really pays off when I'm planning barbecues and other company events. But I have to say—my absolute favorite outings are those spent with my amazing wife and kids.

Vice President | Minnesota

Josh Kennedy

Josh Kennedy

Vice President | Minnesota

"Make friends first, make sales second, make love third. In no particular order." - Michael Scott

  • Business, business, business. Is this working? When I'm not closing deals as Snap's Vice President, I act as the office grill master. Every other week in the summer you can find me manning the grill during our company barbecues.

  • As Snap's Vice President, I specialize in bringing new clients to the agency—establishing long-term relationships that benefit both parties. By implementing cutting-edge sales strategies and managing client relations, I ensure Snap's growth and continuous success.

  • As you can probably tell from the Jim Beam-filled Duesenberg on my desk, I love old vehicles. Back in the day, I used to flip motorcycles I sourced from all across the Midwest. My favorite flip ever was a 1973 Suzuki Hustler. Such an awesome ride.

President of Snap500 | Minnesota

Marc Grossfield

Marc Grossfield

President of Snap500 | Minnesota

"The mind will fool you, our methodology won’t."

  • Snap500 works with large companies providing clarity to the roles of traditional vs. digital marketing. CPG and multinational corporations choose to work with us because we understand how digital marketing fits into the marketing mix of traditional advertising, sales promotion and PR. We know how to integrate our services with other agencies, working in the best interests of our clients.

  • As President of Snap500, my role focuses on client satisfaction, making sure we deliver clear, ROI-driven marketing initiatives. We use a strict methodology to ensure our proposals are strategically sound and designed to achieve specific goals.

  • When I’m not working, you’ll find me snowboarding with my family, sipping AVIV 613 Vodka* or learning about life and ethics with my spiritual teachers.

    *The most highly crafted, award winning super premium vodka on the planet, and not just because I am its Founder.

Partner | Florida

Jay Berkowitz

Jay Berkowitz

Partner | Florida

Golden Rule #1 There are no rules

  • I am an author, keynote speaker, and a passionate digital marketer.

  • I play an active role in contributing to client strategy and business development. I love to be on the cutting-edge, constantly seeking the newest tools to improve performance. With 15+ years as an agency owner and past roles as a Marketing Director for Sprint, Coca-Cola, McDonald's and eDiets.com, I bring a tremendous background of strategic marketing to our clients.

  • I enjoy time with my family, tennis, and hockey.

CEO & Accelerator | Minnesota

George Lee

George Lee

CEO & Accelerator | Minnesota

Life spent cruising at anything less than full throttle isn't being fulfilled.

  • Walking into my office, you'll quickly notice two things: my passion for motorcycles—and my deep admiration for Jack Reacher.

  • After 17 years of building, managing, and optimizing multi-channel online brands, I've come to know this industry inside and out. Having built my first e-commerce store in 2000, I have since launched 15 online stores across three different channels. My past experiences also include serving as the senior executive at Datacard Group and MasterCard International, as well as founding and serving as the executive director of TechDump, a non-profit social enterprise that employed the economically disadvantaged.

  • My drink of choice is El Tesoro Paradiso tequila, which I enjoy casually sipping. Tequila is meant to be sipped—not shot. My other passions in life include motorcycles and my family. Not in that order.

Project Manager | Florida

Meaghan Boutwell

Meaghan Boutwell

Project Manager | Florida

"Make good choices." - My mom

  • My need to keep things organized trickles down through all aspects of my life - from the left aligned sticky notes that are on my desk to the obsessively tidy folders for my iPhone apps.

  • As a Project Manager, I'm a facilitator between our internal and external teams to make sure that our client's projects are done on budget and efficiently.

  • You can usually find me sipping a margarita, reading a book, or binge-watching some sort of crime show. If you thought the Ted Bundy Tapes on Netflix was scary, then you're a crime show amateur. I also have a special talent for cookin' up some homemade pasta sauces.

Creative Director | Minnesota

Chelsey Maas

Chelsey Maas

Creative Director | Minnesota

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

  • I've always had a creative personality and an eye for design. From my at-home photography business to working as Snap's Director of Design, I love finding the beauty in everything around me. I think my photographer's eye has played a huge role in my success in the field of design.

  • As Snap's Director of Design, I develop, implement, and manage innovative designs and brand strategies for Snap’s clients. By leveraging my expertise in digital design, branding, and UX best practices, I lead my team in developing smart, compelling content, site structures, and functionality initiatives that drive user engagement and foster outstanding business results.

  • When I'm not designing at Snap, I can be found hanging out with my two beautiful twins, incredible husband, and Corgi, Penny. When the weather is nice, we like to take Penny racing against all of her Corgi friends. She loves it, and we love laughing as she and her fellow vertically-challenged companions speed down the track.

Director of Strategy | Minnesota

Abby Herman

Abby Herman

Director of Strategy | Minnesota

"Motivation comes from working on things we care about."
- Sheryl Sandberg

  • As Snap's Director of Strategy, I seek paths that position our clients—and our agency—for success. ROI is my North Star, and tacos are my muse.

  • My job is all about high-level management and nurturing relationships. I lead our team of Strategists in leveraging SEO, digital advertising, attribution tracking, and more to drive measurable results for clients. Together, my team and I create holistic digital strategies that optimize your online presence.

  • When I'm not talking digital trends or Patronus animals with my co-workers, you can usually find me relaxing at home with my husband and our dog, Hank, while enjoying a glass of white wine.

Our Awards

Snap Agency has been recognized with several national and international awards for innovations in design, branding, SEO, social media and more. Explore below to learn more about our growing list of digital marketing decorations!