Canna Companion harnesses the power of cannabis to provide optimal health, comfort and care for our favorite four-legged friends. The brand’s hemp-based products are designed to support the physical and emotional well-being of cats and dogs, leveraging the natural compounds found in cannabis to keep pets in peak condition. Canna Companion approached Snap for assistance with driving traffic to its website—and converting those visitors into customers.
After meeting with Snap’s Social Media Team, Canna Companion identified two key objectives:
- Drive business growth by bringing traffic to website via social platforms
- Create and track key performance indicators (KPIs)
Considering its turbulent industry, Canna’s social efforts needed to be strategic and expertly executed to achieve these goals. Snap’s social media specialists rose to the challenge, carefully preparing a comprehensive social strategy that would compel and convert platform users.