Elevate reached out to Snap to find a way to increase leads to their website and decrease spending on apartmentfinder.com, apartments.com, and other platforms. After meeting with the client’s internal team to establish goals and expectations for the project, our SEO and PPC experts set to work on crafting a data-driven search strategy to help increase Elevate’s organic and paid leads to their website.
Before our partnership, Elevate invested a majority of their marketing budget on third-party platforms. Their team expressed interest in decreasing spending on these avenues, and together we determined that PPC would be an ideal alternative. After ensuring attribution tracking was set up correctly on the site to set a baseline for organic and paid leads, we spent time organizing the Adwords account and determining the best strategy for digital success, which ultimately led us to a powerful marketing solution for Elevate.