Family Psychiatry of North Jersey approached Snap for assistance with bolstering their digital marketing efforts. At the onset of our business relationship, we met with the client’s key stakeholders to gain a solid understanding of their needs and goals for this partnership. Family Psych’s leadership team understood full well that optimizing their website would have a positive impact on the business, but they lacked the capacity to do so. First and foremost, the client wanted to focus on increasing organic traffic to their website over a nine-month period and double their number of online leads. They also wanted to understand what their competitors were doing online.
One of the most challenging aspects of this project was accurately tracking and attributing user activity throughout the website. Family Psych had several communication channels people could leverage to reach them, but there was no clear way to establish which of their marketing efforts were performing well and which were lagging behind. After establishing proper attribution measures, we took a deep dive into Family Psych and their competitors to identify and capitalize on gaps in their digital approach. These efforts empowered our team to craft a tailored, data-driven growth solution for Family Psych’s online platform.