Grace & Lucille creates unique celebration apparel for birthdays, holidays and special occasions. This custom apparel outfitter offers dresses, tutus, rompers and onesies that make life’s special moments more stylish and fun. Grace & Lucille saw initial success selling products on Etsy, and soon set sights on expanding its fashionable customer base. The brand approached Snap with hopes to increase website traffic and earn additional conversions through its social media channels.
After meeting with Snap’s Social Media Team, Grace & Lucille identified two key objectives:
- Drive business growth by creating leads for product via social platforms
- Create and track key performance indicators (KPIs)
Energized by these objectives, Snap’s team of social gurus brainstormed potential solutions. We landed on utilizing a strategic combination of advertisements and engagement tactics to draw in viewers and compel followers to purchase. The stage was set, and the posting of kids in cute apparel began at last.
After carefully considering Grace & Lucille’s target audience and desire for conversions, Snap built a social media strategy around a mixture of awareness, traffic and conversion ads on Pinterest, Facebook and Instagram. This cocktail of adorable call-to-action content helped to increase Grace & Lucille’s daily impressions, monthly viewers and monthly engagement dramatically. In just eight days, the apparel outfitter saw 21 transactions from Facebook ads alone. As a result of Snap’s social positioning, Grace & Lucille met and surpassed its conversion goals many times over.
- 526% increase in daily impressions
- 95% increase in monthly viewers
- 92% increase in monthly engagement
- 21 transactions in one week
Bolstered by its dynamic social channels, Grace & Lucille is designing fabulous apparel for celebratory occasions across the country. It sounds impossible, but kids’ birthday parties are about to get even cuter. Get those cameras ready.
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