The IHC Group is a collection of insurance carriers, marketing affiliates and administrative affiliates. The organization has been providing leading-edge dental, disability, health and vision insurance solutions to individuals and groups for over three decades. IHC Group encompasses a wealth of companies—ranging from life insurance brands to quality pet insurance providers—empowering clients with the confidence and coverage they need to thrive.
IHC connected with Snap Agency to leverage our SEO services. The group was seeking a strategic digital marketing partner to help them optimize their website for search and drive organic traffic. The client also needed assistance with resolving technical SEO issues that were hindering the search visibility of the website. After meeting with IHC’s leadership and key stakeholders to define these business goals, we began a comprehensive site audit for IHC, which encompassed its web analytics, organic search visibility, accessibility, indexability, on-page and off-page ranking factors, and more.
After completing the IHC audit, we began to develop data-driven SEO tactics to address current gaps in the client’s online presence and establish a stronger foundation for search. Together, the Snap and IHC teams determined that the best course of action was to perform technical optimization of the site and provide SEO training for IHC’s internal marketing team. This approach would ensure that any technical SEO issues were resolved—and equip the client’s team with the knowledge and tools to implement future changes and head SEO campaigns.