Kafka Granite, LLC is a family owned and operated manufacturing company that was started in 1979 by Glenn Kafka. Through hard work, perseverance, innovation and a fierce entrepreneurial spirit, Kafka Granite has grown from their origin as a supplier of decomposed granite road material into one of the largest manufacturers and suppliers of specialty aggregates and crushed stone in the United States. In an industry that is sorely lagging behind in modern web design and online marketing best practices, KafkaGranite.com stands above all competitors.
Kafka Granite approached Snap Agency for assistance with generating qualified leads. While the brand boasted an attractive website and leading-edge services, it was struggling with the process of driving organic traffic through search engines. Kafka Granite expressed interest in harnessing Snap’s industry-leading SEO services to increase its search engine ranking and connect with potential business partners. Together, Kafka Granite and Snap set to work on cementing the manufacturing brand as an undeniable industry leader online.
To begin, Snap’s SEO Team met with Kafka’s leadership and key stakeholders to define the brand’s business objectives. From there, we performed a robust, research-driven discovery process to uncover optimal strategies for meeting those goals. Ultimately, we determined that a combination of content marketing and link building would be the best way to gather leads for Kafka Granite. Using Kafka’s various customer personas as a baseline, Snap proposed a comprehensive SEO strategy to connect with prospective clients and compel them to convert.
Snap’s team used its data-backed strategy as a rock-solid foundation, developing an engaging content strategy to increase the client’s ranking in search engines. Our content marketing experts dove deep into the Kafka brand, gaining a strong understanding of its identity and voice. We also performed in-depth keyword research to determine which long-tail keywords Kafka’s target audience used in online queries. These efforts empowered us to distribute a range of valuable content centered around the interests and needs of Kafka’s optimal clients, attracting potential leads through search results. Moreover, diversifying these content assets by their role in the customer’s path to purchase (and by media) translated to more sales for the client.
Link building also played a pivotal role in our SEO strategy for Kafka Granite. Our SEO Team developed outreach and backlink strategies to acquire high-quality links for the client and maximize the authority of its site. We ensured accurate attribution tracking and set measurable KPIs to help Kafka assess our results. Our link acquisition strategies and technical improvements both contributed majorly to the overall success of the project. Snap’s SEO efforts provided a massive return on investment, boosting Kafka’s organic traffic by 20% and conversions from organic traffic by 10% compared to Q1 of the previous year!
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