Kafka Granite, LLC is a family owned and operated manufacturing company that was started in 1979 by Glenn Kafka. Through hard work, perseverance, innovation and a fierce entrepreneurial spirit, Kafka Granite has grown from their origin as a supplier of decomposed granite road material into one of the largest manufacturers and suppliers of specialty aggregates and crushed stone in the United States. In an industry that is sorely lagging behind in modern web design and online marketing best practices, KafkaGranite.com stands above all competitors.
Kafka Granite approached Snap Agency for assistance with generating qualified leads. While the brand boasted an attractive website and leading-edge services, it was struggling with the process of driving organic traffic through search engines. Kafka Granite expressed interest in harnessing Snap’s industry-leading SEO services to increase its search engine ranking and connect with potential business partners. Together, Kafka Granite and Snap set to work on cementing the manufacturing brand as an undeniable industry leader online.
To begin, Snap’s SEO Team met with Kafka’s leadership and key stakeholders to define the brand’s business objectives. From there, we performed a robust, research-driven discovery process to uncover optimal strategies for meeting those goals. Ultimately, we determined that a combination of content marketing and link building would be the best way to gather leads for Kafka Granite. Using Kafka’s various customer personas as a baseline, Snap proposed a comprehensive SEO strategy to connect with prospective clients and compel them to convert.