In addition to the B2C Pork website, a new Pork mobile website for Smartphone users was built as well. The mobile site provides consumers direct access to thousands of Pork recipes and enables them to save their recipe to a shopping list that instantly itemizes everything they need to purchase and prepare the recipe. The mobile site also features a Cooking Times Calculator so busy consumers can select a cooking method (e.g. Grilling) and a pork cut (e.g. Back Ribs) and instantly see the appropriate cooking time on their smartphone. Atomic Playpen also integrated the Pork mobile website with the www.PorkBeInspired.com website so whenever The National Pork Board’s marketing team adds a recipe to the main website via the content management system, the mobile site recipes are updated as well.
The National Pork Board is responsible for communicating with pork producers and promoting the benefits of pork to the public. In 2008, the National Pork Board needed to redesign TheOtherWhiteMeat.com to create a fresh, new look and feel as well as new site functionality
The new site design features beautifully photographed meals to draw users into their enormous recipe database as well as smart pork preparation tips and creative party recommendations. Over 3,000 recipes are available on the site, and users can rate recipes, save the recipes to their online recipe box and watch preparation videos. The website was developed on C4TM CMS and is fully content manageable by The National Pork Board.