Nordic Ware has been a leader in cutting-edge kitchenware products for over 60 years. The family-owned company manufactures a wide variety of hundreds of products—ranging from bakeware and kitchen utensils to bundt pans—to enrich the lives of customers by making the process of preparing food convenient and fun. It’s also one of the few remaining e-commerce companies that produces its products entirely in the USA.
Nordic Ware contacted Snap for assistance with designing and developing a new Magento website that would generate additional sales opportunities from consumers and their distributor/retailers. There were a handful of challenges that were holding the client’s current site back. Firstly, Nordic Ware possessed a wealth of striking visuals centered around the brand, but their current site couldn’t utilize these assets properly. Nordic Ware’s site also suffered from poor navigation, making it difficult for potential customers to find their way to appropriate product categories. Last but not least, the former site wasn’t capable of incorporating social media content, inhibiting platform synergy and sharing opportunities.
The Snap and Nordic Ware teams met to define and discuss potential solutions for these problems. Together, we determined that a new Magento build would be the best way to address the design and UX issues inhibiting the brand’s sales. And with that, our task was set: Develop a beautiful responsive Magento website that leverages an efficient navigation, compelling design assets, and Nordic Ware’s exceptional product imagery to drive user engagement and conversions. Inspired by this challenge, Snap’s Design Team set out to tell Nordic Ware’s story visually through subtle and elegant design.