North States Industries creates and distributes creative safety gates for children and house pets—providing secure play spaces that protect and entertain. This employee-owned company leads the juvenile and pet gate industry with innovative products that prioritize safety and durability. And while business was booming, the brand’s social presence was sorely lacking. North States came to Snap with aspirations to bolster its social channels and direct prospective customers to its website.
After meeting with Snap’s Social Media Team, North States identified three key objectives:
- Drive brand awareness growth by increasing following counts on social media platforms
- Drive traffic to site to establish sales relationships with local retailers
- Create and track key performance indicators (KPIs)
Inspired by these goals, Snap’s team set out to create fresh social tactics to meet and exceed them. Our objective was to create and optimize a handful of social media platforms to foster brand awareness and followers, all while driving traffic back to the North States site.