The Challenge
North States Industries creates and distributes creative safety gates for children and house pets—providing secure play spaces that protect and entertain. This employee-owned company leads the juvenile and pet gate industry with innovative products that prioritize safety and durability. And while business was booming, the brand’s social presence was sorely lacking. North States came to Snap with aspirations to bolster its social channels and direct prospective customers to its website.
After meeting with Snap’s Social Media Team, North States identified three key objectives:
- Drive brand awareness growth by increasing following counts on social media platforms
- Drive traffic to site to establish sales relationships with local retailers
- Create and track key performance indicators (KPIs)
Inspired by these goals, Snap’s team set out to create fresh social tactics to meet and exceed them. Our objective was to create and optimize a handful of social media platforms to foster brand awareness and followers, all while driving traffic back to the North States site.
The Solution
Empowered with sound strategy and adorable content, Snap’s Social Media Team worked its magic, building three engaging social platforms to spread the word about North States and engage followers. Thanks to Snap’s cohesive multi-platform social media strategy, North States saw significant increases in both organic and paid growth within a 12-month timeframe.
- 1,104% increase in traffic to website
- 1,098% increase in impressions
- 521% increase in brand name mentions
Animal companions and babies rejoice! With the support of its strengthened social channels, North States is connecting with more guardians and parents than ever before—creating safe and fun play spaces for juveniles and four-legged family members alike.
Partner With Snap Agency Today
Interested in creating a gorgeous website for your business? Then don’t hesitate to call or message Snap Agency. Our team can provide all of the digital marketing services your organization needs to ensure long-term business success.