On Site Co. specializes in developing and renting top-quality sanitation and climate control solutions. The company offers a wide variety of portable toilets, luxury restroom trailers, air filtration machines and portable heating solutions for projects and events across Minnesota and Missouri. On Site delivers and maintains durable products for construction sites, disaster relief efforts, special events and more, bringing convenient sanitation and safety to those in need.
On Site partnered with Snap for assistance with SEO and increasing the conversion impact of their website. The company acknowledged the need to reach beyond an internal marketing department to achieve their business goals, particularly when it came to optimization of their site for organic search. After meeting with On Site’s team and key stakeholders, we determined that a cohesive SEO strategy would be the best way to help the brand drive qualified traffic to the website without depending on costly online ad campaigns.
One of On Site’s core goals was to improve the number of trackable conversions their website produced via organic traffic. This effort would equip their internal sales team with a higher number of prospects to work with, generating more business opportunities for On Site via inbound leads. Together, Snap and On Site developed a strong SEO strategy that addressed the brand’s three primary targets—construction contractors, event organizers and private party planners. Our challenge: Leverage the right SEO initiatives to connect with these audiences and lead them to On Site’s website for conversion.