The main objective was to share with people that strongly care about their pets the benefits of choosing Wapiti Antler chews, or supplements. Objectives also include the compelling explanation of the story of the company to indicate visually what makes Wapiti Labs so special.
Because the products are all-natural and are made for pets we can pinpoint the people that we are trying to appeal to as those who appreciate all-natural products and own a dog or cat. The market is growing, and it was smart to focus on this niche in particular.
We determined the prime demographic as natural food loving, pet owners.
After further research, we learned most of our demographic wanted dog products over human or cat products. Do gain the number of conversions we were looking for we needed to find a way to get these users to their end goal more quickly.