Working with an advertising agency is a two-way street. Both you and the agency need to understand one another. As a digital marketing agency that incorporates pay per click marketing services, we know a thing or two about working collaboratively with our clients to ensure that their goals are met. Here are the 10 questions you need to ask your PPC advertising agency to ensure that you’re on the same page.
What Success Stories do you Have with Other Clients?
First and foremost, you want to establish that the agency you’re thinking about working with is experienced enough to handle your business. Don’t settle for anything other than a well-established agency that knows the ins-and-outs of digital advertising.
At Snap, we have over 11 years of experience in managing clients’ pay per click campaigns. We know that digital advertising is a key driving force for success and have worked with many businesses to help them attain their pay per click marketing goals.
What is your Strategy for Effectively Meeting my PPC Needs?
A good digital advertising agency will understand how to navigate the intricacies of PPC advertising. But a great digital agency will understand how to manipulate pay per click advertising to best fit the needs of your business. That’s why we employ a Learn (who you are and where you stand amongst your competitors), Prepare (start planning the campaign to meet your goals), Do (run your campaign), and Measure (record metrics and optimize, optimize, optimize) strategy to fully immerse ourselves in your business.
How are We Optimizing My Campaigns?
Data is the backbone of PPC optimization, and your digital advertising agency should be data-oriented. Running A/B testing with different types of ads, images, and copy is a surefire way to make sure that your PPC ads are working for your target market. An agency should be transparent with you and not try and hide unsatisfactory results but should be open with you when a strategy isn’t working.
Are We Creating Enough Awareness?
Ask your agency if they are keeping track of metrics of the overall awareness of your campaign. How many impressions are your ads getting, and going further, how many clicks do your ads get? A solid PPC campaign will utilize display ds, video, mobile, paid social, and sponsored content to drive awareness through the roof.
Are We Remarketing?
While it may be true that 50% of transactions happen online within 30 minutes of a search, that still leaves a lot of untapped potential sales. That’s where remarketing ads come in to play. Remarketing ads ensure that the message you want to convey is reinforced. If a user makes a purchase on your site, send remarketing ads to offer a complementary product. If they left before making an actual purchase, send them an ad of a product they viewed to try and drive that sale.
Am I Seeing a Positive ROI?
It’s important that you require your digital advertising agency to be transparent with you in how much money they are putting towards your pay per click campaigns. You want to make sure they are staying within your budget and in turn, creating a positive return on investment for your company.
We pride ourselves in creating and running campaigns that maximize our clients’ ROI. Optimizing your ad position is key to ROI, and we understand the importance of staying within our clients’ budget to deliver the results they want.
Are We Running Ad Extensions?
Ad extensions are a must have for your PPC campaigns. While using keywords and bidding high are likely to yield solid results for ranking high, incorporating ad extensions in your pay per click strategy will help position you consistently at the top. Ad extensions appear on your ad and can take the form of consumer ratings, a phone number to call, site links to specific pages, and a location address.
Are We Using Programmatic Ad Buying?
Programmatic ad buying is an often-overlooked strategy that can work well in tandem with pay per click advertising. Programmatic ad buying is the use of software programs to purchase digital advertising, and while many digital advertising agencies at least know of this technique, few have actually put it into play. Snap Agency works with a programmatic platform to make sure your ads are getting viewed by as many consumers as possible.
Are We a Good Fit?
You’re not going to mesh perfectly with every advertising agency out there. At the end of the day, it’s important to sit back, look at the numbers, and make sure that your needs are being met at a reasonable budget.
Get the Most out of Your PPC Campaigns
While PPC is a powerful tool that can do a lot of good for your business, it will be the most impactful when partnered with complementing search services. Some of the digital services that will help you to get the most out of your PPC marketing campaigns include search engine optimization, social media, content, and email marketing strategies as well. As a full-service agency, we do it all. Contact us now to learn more about how we can help achieve your digital marketing goals.