CEP connected with Snap to make use of our award-winning social media marketing services. The client was struggling to expand their reach to engage new consumers within their niche target market. And while CEP had a healthy online presence, there was ample opportunity to expand their digital footprint by further utilizing social media to increase brand awareness and drive high-quality traffic to their website.
Since CEP operates solely within the academic sector, it’s vital that they continue to be viewed as an authority in continuing education—and be seen by new educators seeking to further their education. But the client was struggling with poor visibility on their social platforms, leading to inadequate conversions. Together, we resolved to use data-driven social media tactics and strategy to position the continuing education brand for long-term digital success.