Logic Information Systems is a global leader in retail managed services, strategic advisory and systems integration. For over 20 years, Logic has been providing the guidance and support retailers require to find the right technology for their needs and goals—fostering superior customer experiences and business results in the process. The brand works with leading retailers spanning the globe, empowering its partners with the technologies and support they need to excel in the ever-evolving world of retail.
Logic Information Systems reached out to Snap to improve the consistency and overall UX of its website. The B2B brand had worked with a branding agency to refine its visuals and key messaging in accordance with its shift away from solely focused on Oracle, and sought assistance with incorporating these revisions into its online presence. Logic’s current site had inconsistent content layouts within page templates, and its navigation needed improvement to foster smooth user journeys. Along with these improvements, Logic aspired to add new capabilities to the site, including multi-national and multi-language functionalities to accommodate the brand’s diverse range of retail partners. The client also required an easy-to-edit CMS to create and edit their digital content. In short, Logic needed a responsive, retail-focused website that effectively conveyed their superiority and capacity to deliver meaningful retail results for users.
At the onset of our partnership, the Logic and Snap teams met to discuss these goals and review potential avenues to meet them. We determined that a new WordPress build would be the best way to provide a consistent, easy-to-use UX that accommodated Logic’s global prospects and allowed users to find the content they sought quickly. Driven by this challenge, Snap’s Design Team began work on a striking site design that would boost conversions and lead generation for Logic.