Growing your construction company’s online presence is an exciting project, but it can also be overwhelming. As a construction contractor, you have a thousand other tasks on your plate. At the same time, you know that if you want to grow, you need to get online.
Fortunately, we can tell you from experience that digital marketing for construction contractors is well worth the investment. We’ve watched our construction clients build lucrative, lasting relationships with new partners and clients thanks to their digital marketing efforts.
In this article, we’ll explain the four cornerstones of digital marketing and go over just a few of the many benefits of growing your online presence.
4 Cornerstones of Digital Marketing
Construction Company Web Design
Web design describes the look, feel, and functionality of your website.
By look and feel, we mean its presentation and ease of use. Your construction company web design will need to have a professional look. You’ll especially want to focus on ensuring your portfolio’s case studies are easy to access.
Interwoven into the look and feel is functionality. Do you want clients to be able to pay online? Should they have their own accounts? Extra features like these improve client experience and keep them coming back.
SEO for Contractors
SEO is the optimization of the content and technical elements of your website to improve your website’s performance in search engines. If you’ve chosen to partner with a construction company web design agency like Snap, SEO for contractors is likely built into the design.
However, SEO is a slow burn that has to be updated often to keep up with Google’s changing algorithms and the SEO efforts of your competitors. The benefit of SEO is that, unlike paid advertising, you get to keep and grow monthly traffic for as long as you keep your site updated.
Furthermore, adding a blog with news and helpful articles targeting relevant keywords will help you rise in the ranks, and keep you there.
For contractors looking for results fast, paid advertising is the way to go. Digital paid ads appear at the top of Google’s search results. You can also advertise on social media platforms, like Facebook, Twitter, LinkedIn, and Reddit.
Where you advertise depends on where your target clientele spends most of their time. For construction companies, Google and LinkedIn are great places to start.
Just like with SEO, Google Ads can help you reach searchers who are already searching for your services. With LinkedIn, you can target relevant industries that need construction services.
Ultimately, the construction company web design agency you partner with will be able to narrow down your target audience so you can get more leads without spending more than you need to.
Social media is the perfect opportunity to show off your best work to interested people.
Believe it or not, potential clients seeking construction services are on social media sites like Instagram and Facebook. These visual-first social media platforms are designed to put relevant content in front of interested parties.
Using high-quality photos and the right hashtags, social media can help you make an epic first impression.
4 Benefits of Growing Your Construction Company’s Online Presence
Digital marketing is a game changer for construction companies that want to scale. Here are just a few reasons why.
#1 Lead Generation
The right digital marketing tactics filter out bad leads while targeting high-dollar leads. Not only can you expect to get more leads, but they will be higher quality and easier to vet.
On top of that, by combining paid advertising and SEO efforts, you can expect leads to keep funneling through in the short and long term.
#2 A Polished Reputation
Your brand is your reputation. With digital marketing, you get to control how it is viewed online.
Create a professional-looking website with stunning photos and maintain your branding across all online channels. Sleek branding shows competence and implies that you’re on the cutting edge of all aspects of your business. This builds trust and ultimately improves the customer experience.
In fact, companies that invest in their appearance can often increase their prices to match.
#3 A Streamlined Customer Journey
The customer journey refers to the stages of buyers’ decision-making. First, they research the topic. Then, they start researching their options. Next, they research the company they are leaning toward. Finally, they contact you for an estimate.
A website, especially one with online payment and scheduling features, allows you to reach customers at each stage of the customer journey while you sleep. From finding your brand through an informational blog post to submitting their email through an opt-in form, it’s all done for you.
#4 Receiving Client Feedback
It’s always smart for a business to ask for client feedback, but we all know clients can be afraid to open up. That’s where user data comes in handy.
The data you’ll gather from all four cornerstones of digital marketing will be invaluable to your business. You can use that data to see what’s working and what’s not so you can adjust your strategy. This data can help you lean down your efforts in some aspects and ramp them up in others, ever-increasing your return on investment.
Lastly, it’ll give you insights into your customer’s true pain points. If you manage to solve their problems before they even contact you, you can bet they’ll seek you out again.
Think of It as Digital Construction
The idea of growing your construction company’s online presence seems simple, but it’s not easy. It’s time-consuming and takes specialized skills.
We recommend partnering with a digital marketing agency that understands the ins and outs of the construction industry. At Snap, our team is knowledgeable about what construction clients want and how construction companies can attract them.