There’s a lot going on here, and we’re lumping multiple channels together; but that’s because the purpose is the same. We love display ads, video, mobile, paid social, and sponsored content. And creating a nice blend of these channels (and using them with paid search) will drive awareness like you’ve never imagined. Because PPC isn’t always cost-effective—and because you’re often dealing with competition—you’ll need to influence how people search and do everything you can to make people aware of your brand before they search.We give your brand the exposure it deserves!
By creating intent in your target audience through channels like Facebook and Outbrain, we promote conversation and interaction while selling subtly and keeping ads in line with your brand strategy. Social media channels offer a tremendous volume of targeting tools to find the right audience, making them incredibly effective. Add in the fact that many people steer away from traditional media in favor of spending time online, and it’s easy to see why you should focus your marketing efforts on digital channels.