Hiring an SEO agency can feel a bit mysterious. Business owners not familiar with search engine optimization strategies might not always understand what they’re paying an agency to do. While…
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At the end of the day, your online store has one primary goal: To increase sales. Your product pages play a huge role here. A product page is where you…
Backlinks play an important role in determining a site’s position in the search results. The major search engines carefully consider what sites are linking to yours. If high ranking, reputable…
Retail is currently undergoing massive changes. Over 8,600 stores could close this year alone. Retailers of every size are experiencing great uncertainty about their brick-and-mortar future. The good news is…
Your web address is a fundamental part of your web presence. Without your URL, customers and search engines wouldn’t be able to find you. Many businesses owners and even SEO…
Video marketing has always been fairly popular online. But recently a new twist has emerged, and this trend is something every business owner needs to understand. Live streaming has exploded…
Many SEO strategies involve generating organic traffic, which is when people find your sites using search engines or backlinks. Aside from the costs of hiring an SEO agency, organic traffic…
How local is your website? Optimizing your website for local search is more important now than ever before. According to a Google study, over 50% of consumers who conduct a…
There was a time when small business owners could design a website on their own. A basic, no-frills site could reach customers, promote a brand and sell products. Customers didn’t…
Social media plays a vital role in any successful SEO campaign. Your business will likely be represented on several social media platforms. While social media doesn’t necessarily drive direct sales,…
