Have you ever been pleasantly immersed in an ecommerce shopping experience, only to be snapped out of your retail dream […]
Category: Marketing Strategy
Why You Need an Integrated Marketing Plan
Today, digital marketers and business owners are faced with the complex puzzle of effectively reaching people with relevant products, offers, […]
Battle of the Apps: Adobe Fresco vs. Procreate
For most of us digital people (unless you’re a rockstar illustrator or designer), art is hard. And drawing or painting […]
Persona-Driven Design: The Snap Philosophy
We all have specific preferences, likes, and dislikes—such as preferring a specific roast of coffee over another, a vehicle make […]
Why You Should Start A/B Testing ASAP
Even if you’ve never heard of A/B testing, you’re probably familiar with the methodology behind it. Think about the process […]
5 Features Every Mobile App Needs
Each year, ecommerce businesses are growing, and brick-and-mortar establishments are finding themselves in stiff competition with online shops. To gain […]
What Is a Micro-Influencer?
When shopping for a new pair of shoes, which recommendation would you trust more: one from a well-placed Facebook ad […]
When Should Your Brand Speak Out?
From tense political climates to environmental concerns, today’s nearly endless list of hot-button issues seems to beg for not just […]
How Personalization Is Changing B2B Marketing
We all wish that a good marketing strategy came with a ready-made formula for success. With the perfect combination of […]