YWCA Minneapolis has been advancing equity across the Twin Cities for over 125 years. This nonprofit organization promotes education, health, gender, and racial equity through afterschool girls and youth programs, racial justice workshops, family fitness courses and more. YWCA Minneapolis also hosts a variety of events to empower the communities they serve, ranging from indoor triathlons, fundraisers and diversity workshops.
YWCA Minneapolis connected with Snap to build a more versatile, engaging and inspiring website. The nonprofit needed a new digital platform to match their refined voice, visual identity and digital marketing goals. Thanks to the ever-changing nature of their courses, events, and other offerings, YWCA expressed interest in building a more intuitive site that would be easy for their internal team to expand and update as needed—while seamlessly guiding a diverse range of users towards tailored solutions.
Shortly after, the YWCA and Snap teams met to set clear goals for our partnership—and develop a data-driven strategy to meet them. Together, we determined that a new WordPress site would be the best choice to accommodate their need for flexibility while providing an exceptional user experience for visitors. Struck with newfound insight, our Design Team set to work on crafting a gorgeous site design that would generate leads and conversions for YWCA Minneapolis.