PPC Management

PPC Management | Data-Driven Advertising | Snap Agency

PPC Management

Your customers are looking for you online - are you in the right places? We use the best SEM channels to reach your audience and make sure you get found when it matters.

Brand Awareness

Create opportunity by reaching potential customers before they realize they are interested. We use Sponsored Content, Display, Paid Social and more to get your brand out there.

Remarketing

The recurring engagement of your site visitors may be the single most important step you can take. We are entrenched in the data to strategically get customers back to your site.

Like Sean Connery’s Voice In A Search Engine.

Much like James Bond, we use our intel and fancy gadgets. But unlike the gentlemanly assassin, we spend our days and nights crafting successful digital advertising campaigns. We’re operating with a “license to kill” the competition. We put you in front of potential customers at the right moment in their search cycle to expand your online reach using our PPC management services.

Digital still has its undiscovered secrets and mysteries, consider programmatic ad buying. Many agencies have heard of it and think it’s important, few have done it. We work with a comprehensive Programmatic Platform that helps get your ads in front of potential customers from a massive selection of publishers. Programmatic can be a great tool when put to use for your business, and in many cases works perfectly in tandem with PPC.

We ourselves are among those international men and women of mystery in the PPC industry. Since 2003, we have been perfecting our process. After nearly a decade of growth and awards, Snap has helped more than 300 businesses succeed using our proven digital marketing tactics.

Click on the button below to partner up with the original PPC management experts. Let’s adjust those crosshairs for a better targeted marketing strategy.

59
decrease in cost per conversion
250
boost in conversions from paid search
36
decrease in average cost per click
Just a sampling of our results

We have more than 11 years of Paid Search experience.

Keyword Research

80%

Bid Management

75%

Ad Creative & A/B Testing

70%

Targeted Display & Remarketing

85%

Data Driven Analysis

100%

ROI Focus

90%

Utilization Of Advanced Ad Extensions

95%

Moustache Twirling & Disguising Results

0%

PPC Management

What was looked down upon in the past as less effective than traditional advertising is now the overwhelming victor, PPC is the present and future. Search engines are growing every day and that’s a good thing. The companies that are now ready for their customers at prime touch points in search are the ones that will be here tomorrow (congrats!). Search engines are more robust and more business friendly than they once were. It’s not enough to setup an AdWords account and wait for the money to pile in. Therefore, PPC management has huge implications for a successful business.

What is PPC?

Simply put, it’s the utilization of text, display and video advertising where expense is accrued on per click/impression basis. The end goal is to attract qualified web traffic that’s searching for the products and services you offer. We create a new account for you, build campaigns and make it flourish, or take on your existing account and revitalize it. Keyword research, ad creative and testing, bid management, optimization, and testing is our game. And it’s all backed up by data-driven analysis and transparency, ensuring you score big on every bid.

Brand Awareness

There’s a lot going on here, and we are lumping multiple channels together; but that’s because the purpose is the same. We love Display ads, Video, Mobile, Paid Social, and Sponsored Content. Creating a really nice blend of these channels (and using them with paid search) will drive awareness like you’ve never imagined. Because PPC can not always be cost effective, and you are often dealing with competition you will need to influence how people search and do what you can to have people recognize your brand before searching.

 

We give your brand the exposure it deserves.

By creating the intent with your target audience in channels like Facebook or Outbrain we promote conversation and interaction, while selling subtly and keeping ads inline with your brand strategy. Social media channels offer a tremendous volume of targeting tools to find the right audience, making them effective. Add in the fact that many people steer away from traditional media’s while spending more time online, we can see it’s time to focus your efforts in digital.

Remarketing

Even though over 50% of transactions happen online within 30 minutes after a search, that is not always the case. We need to make sure that people remember you long after they visit your site for the first time. How memorable is your web presence right now, could it benefit from showing ads consistently to people for a month to reinforce your message? We think so. Start taking advantage of this amazing tool that Google (And other networks) have to offer and see what happens, you won’t be disappointed.

Understanding that one size does not fit all was an important step in our evolution. We create an online strategy centered around your business objectives as a company. What services and products convert at a better rate? What media does your target demographic respond to? We’ll explore avenues from keyword research and geo-targeting to A/B testing ad copy to hit your target every time.

Our paid search team is waiting.

Our Approach to PPC

Learn

Prepare

Do

Measure

LEARN

We meticulously learn who you are as a business, your current standing and where you want to end up. The more we know, the better our ideas are and the bigger we make your business. Our learning phase lets us understand your brand on a personal level. Once we understand your marketing vision, then we begin our research.

We do a deep dive into the search landscape before beginning PPC management. We uncover crucial data related to search behavior, industry trends, and competitive analyses. Your competitors use ESP’s (Emotional Selling Points) to get their message out, we determine the best message to make you stand out and build ad copy that will drive relevant traffic.

Inside of our discovery document, an entire analysis of your strengths, weaknesses, opportunities and threats, we’ll include an entire section about how your PPC opportunity, or current account, looks. This document becomes the layout for your entire project and a reference point for all decisions made.

We compare what we’ve learned about the search landscape for your industry against the positioning of your website. Our Minneapolis PPC team agrees on the best practices that need to be checked off the list, then conducts a massive brainstorming session where our big ideas are born. This is passed through the hands of each one of our teams to ensure quality and accuracy.

PREPARE

Now we know all we need to know to prepare your custom PPC strategy. In our preparation stage we define all tactics that will be used to generate traffic from paid sources, and which types of media will be most effective. These will range from programmatic ad buys to YouTube True View Video ads and everything in between.

We build you a customized PPC management strategy. We set up your analytics tracking to measure success. We identify your competition and make you stand out. With the established timeline we develop through our meetings, we’ll be ready to push forward in the right direction. We’ll use our proven digital audit to understand how your digital marketing currently stands, how it should be and how it can be.

We then start to fill in the cracks by pouring over volumes of analytic data to find problem areas and top performers. Our Google-certified Analytic experts can catch something as little as a .05% increase in website traffic, and uncover why that jump took place. With your own team of human calculators, you’ll be reassured by the numbers and never feel like a strategy is going haywire.

Whether it’s bidding for a keyword, building ad creative for your target audience or optimizing ad position for ROI, our Minneapolis PPC team will get your business the relevant traffic it needs.

DO

Here is where we’ll bring those big ideas into a digital reality. This is where the rubber meets the road and the path to digital marketing success begins for your company. Our PPC team checks off our exclusive list of best practices immediately and then the spy-thriller music starts.

A big aspect of PPC is testing. Testing multiple ads against each other and optimizing based on results, as a constant process, lets us keep your business at the forefront of search. This process keeps you relevant and reaching the right customers at the right time. Our PPC management team is as crafty as they are creative. They’re able to look at data and come up with creative solutions to your PPC problems.

We’ve been in the PPC industry since 2003, and have no plans of stopping now. We are the original authority in search engine marketing and will have your website creating more conversions than you can count. So, now we’ve solidified strategy, started implementation, but what do we do next?

MEASURE

We’re a data-driven digital marketing agency. Our Minneapolis PPC experts are all Google-certified. Like we said, we don’t make any PPC strategy decisions without consulting the data first. With our strategy in place and following the launch of your campaign, we need to make sure those numbers are showing us what we want to see.

Our understanding of the insights data can provide keep us in business. Each interaction a person has with a search engine, and your website, generates a massive amount of data among various touch points. We use that data to make actionable decisions. That’s the key to a successful PPC strategy.

Our involvement doesn’t end at inception. We’ll be there for you throughout the duration of your contract, ensuring that every one of your PPC needs are met. Whether it’s optimizing for ROI, preparing a ramp up campaign prior to the launch of a new product or service, or ensuring you stay on budget and generating the maximum conversions possible we will continue to work on your behalf.

If you’re looking for some help from the original authority in everything PPC, then your search ends with Snap. A full-service Minneapolis marketing agency, we can combine our PPC management services with Web design, social media, SEO or whatever it is that fits your budget and goals. Ready to see what your business has been missing? Get started with a click below.