THE POWER OF SOCIAL

Almost every modern business leverages social media to some extent, but only a select few fully appreciate the value its social platforms bring to the table. Whether you’re a massive company or a single person, social media is an incredibly efficient and effective way to connect with your target audience, absorb feedback, establish trust and build loyalty. Grasping the power of social media is one thing, but effectively harnessing it is another matter entirely.

At Snap, we believe that the secret to killer social media marketing lies in innovation. Our team of social media experts utilizes the latest platforms, strategies and tactics to ensure our clients succeed in the vast, ever-expanding world of social. We monitor and take advantage of shifts in the field, providing comprehensive social media marketing to attract followers and create loyal advocates for your brand.

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We Got This

We know you’re busy, so we’re here to help. We’ll take care of everything for you—from strategy and creation to execution and reporting. Don’t worry, we’ve got this!

Let's Do This Together

You’re the expert when it comes to your business, and we’re the experts in social media. Together, we’d make a pretty great pair. We’ve come up with a way to learn from each other to help create the ultimate online presence.

You Got This

At the end of the day, you are the most knowledgeable advocate for your business. We’re here to provide strategic guidance to make sure you’re on course to achieve your goals and leverage your social media platforms to their full potential.

SNAP'S STANCE ON SOCIAL MEDIA MARKETING

We're staunch supporters of strategic social here at Snap. In fact, we tailor every tool and tactic used for your social media platforms around specific, measurable goals to ensure that our services are meeting or exceeding your business needs. From discovery and ideation to assessing results, Snap's social media gurus will work with you every step of the way to construct and maintain social platforms that boost brand awareness and resonate with your audience.


87

average number of double taps given on Instagram daily

10

hours spent chatting with influencers per week (secretly wishing we can be their friends)

12"X12"

dimensions of the snack box that gets raided daily

110

social accounts managed

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Engagement
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Leverage
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Promotion and Content Creation

Interactions are essential to building a community online. Once your brand’s core audience has been identified, reaching out and interacting with them on a regular based is key in helping create personal connections with your target audience and potential customers.

What someone else is saying about your brand, product or service is more important than what you say about it. In order to maximize your reach and engagement, influencers are a great way to get your brand in front of the right audience.

Whether you're utilizing organic or paid methods to promote your brand, your strategy should be to develop content designed to appeal to your audience. Utilizing the 70:20:10 rule to break content output into three areas will help maximize your reach and also provide a reason for users to continue to frequent your pages. With this in mind, 70% of the social content you present is brand promotion and awareness, 20% is other industry-related content, and 10% should be fun and interactive.

“We don’t have a choice on whether we do social media, the question is how well we do it.” -Erik Qualman

ENGAGEMENT

Your company or brand is being discussed on social media whether you have an online presence or not. Are you hearing them?

Social Media is an extension of your customer service, protection of your reputation, and enhancement of your brand awareness.  It’s hard to stay on top and ahead of all of the chatter when you have better things to do, such as running your business. Hiring Snap Agency to take on your social media strategy also means you can guarantee you are staying up to date on the latest strategy trends, platforms, and tools.

It is important for your clients and customers to know that they are being heard and their opinions are being valued. If you already have a positive social media presence, it is important to carefully curate and maintain the conversation. If you social presence is less than savory, it is important to dedicate some time to correct negative sentiment and leverage positive sentiment.

Imagine if you had to wait at a customer service desk for over 24 hours, or if you worked with a brand that had no customer service representative at all? It is critical to respond appropriately to every social sentiment—even the negative ones.

In a recent survey, 46% of people who tweeted at a company expected a response within one hour and 39% expected a response within 30 minutes. A timely response will help you effectively meet your business objectives. Increase positive sentiment exposure.

People are talking (er–typing). Partner up with Snap now to start supporting, engaging, and showing that you care!

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Leverage

Leveraging the power of Social Media is a great way to get the right people talking about you and your brand. These “right” people are known as social influencers.

Snap leverages influencers through a number of different ways such as affiliates, quotes, tags, mentions, and content shares.

With affiliate programs anyone that would like to be an influencer of your brand can and it can be offered on your site. The benefit for influencers is that they can earn revenue through their platforms by sending consumers to your website for a percentage of the sale.Ways influencers drive traffic to your site can be through back-links, banner ads, or social shout-outs.

We also reach out to relevant influencers with high reach (follower base) to get a quotes for content. When published your content will be shared in front of a larger audience and reach people that may not know about you.

We always make sure to tag relevant resources. They will more than likely retweet, repost, share, or start a conversation that will lead to followers and engagement.

We invest into getting influencers to share our created content. This is a great way to build up relationships with thought leaders in the industry. This not only grows your social media reach and influence, but also enhances brand recognition and brand authority.

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PROMOTION & CONTENT CREATION

Creating great content is a big part of your online digital strategy, but the other that is often overlooked, is content promotion. A few ways we do this is through social media platforms, influencers, and real time live engagement.

Publishing content on your website is not the final step. You must push that content out into the world! In order to maximize your reach, we need to create shareable and valuable content on your social media platforms consistently. We create content through our SEO strategies to promote through our social platforms.

If a potential customer searches for your business on a social platform and sees that you have not posted in a month, they could easily assume you went out of business or do not value your clients. Investing in a social media management agency will help you to plan out posts ahead of time and make sure that your brand is posting consistently with shareable content. It is important to project professionalism while making an emotional connection. Our goal is to provide value to anyone that would be encountering your brand.

We first understand what is important to your audience and how they use social media. Sharing great images and humor is universally the fastest way to connect via social media. Our strategy is to develop content designed to appeal to your audience, using targeted advertising to increase exposure for the content and the brand, while carefully managing social media reviews. Our goal is to drive awareness for your brand, while helping customers understand how much care.

Another part of our social content strategy is social paid advertisements. With Snap’s community management team, you will receive customized campaigns built around your internal capabilities, target audience and revenue goals. Our years of experience in building brands through social has taught us to move beyond simple buzz. We leverage SEO, target specific segments of your audience and start relevant conversations that generate support, likes, shares, and engagements.

Did you know that the two largest social media sites in the United States are publicly-traded companies? That means that they need to make money to keep their investors happy! As a result, social media advertising continues to grow as a marketing channel for companies. With social networking sites, like Facebook and Twitter, making it more and more difficult for businesses to reach their desired audience organically, it has become imperative to run social ads.

But here’s the good thing! With the right partner to manage your social media advertising strategy, social ads can be extremely effective. You can drive engagement and earn followers without wondering, “is anyone even seeing my posts?” It also has important implications for SEO. Promoting your valuable content to your target audience using social ads has been shown to increase backlinks to your website which, in turn, improves your organic search rank for relevant keywords

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